Members of the national leadership team at the Boy Scouts of America wanted a pilot experience for families that embodies the spirit of what the Boy Scouts are all about. “Family AdventureFest,” a three-day event featuring physical activities such as rock walls, paddle boarding, BMX racing and much more. Responsibilities included development of all show identity, signage, print and online advertising, ticket and credential production, print collateral, and creating and maintaining the website.
CLIENT: Boy Scouts of America AGENCY: LIFE Marketing & Events
Family AdventureFest full page ads.
Family AdventureFest direct mail postcard, sample web ads, ShowClix ticket page header, and Facebook header.
Family AdventureFest paid & comp tickets, exhibitor, staff & sponsor badges, and attendee RFID badges.
Examples of floor-standing show signage, hanging banners and entrance header.
Family AdventureFest website on desktop, tablet, and mobile. ShowClix ticket page on mobile.