The LEGO KidsFest was a 140,000–200,000 sq. ft. convention center-filling experience packed with interactive, creative and educational hands-on fun for the whole family! The tour made nearly 50 stops in the U.S. and Canada, and welcomed over one million visitors. Responsibilities included development of all aspects of identity, show signage, print and online advertising, ticket and credential production, print collateral, and designing/maintaining the website.