In 2018, the LEGO Play Ball Tour was reimagined as the LEGO Let’s Play Tour with stops at 20 Minor League Baseball (MiLB) stadiums, 4 family-friendly events/festivals, and 2 COPU Univision soccer tournaments. Development of a new asset (Graffiti Wall), conceptualizing a new model (Hot Dog Mascot), all-new branding, a Marketing Tool Kit for teams to leverage their owned channels, producing training materials for staff, photo-ops, Snapchat filters, creation of a retail kiosk, reporting of metrics to the client, tour routing, and hiring staff were just some of the responsibilities involved.