LEGO Play Ball logo design and branding on jerseys and caps worn by event staff.
LEGO Play Ball Marketing Kit and Graphic Standards provided to teams to promote tour stops through owned channels. The Kit includes links to downloadable content such as graphics, artwork, photos and videos.
LEGO Play Ball branding applied to the tour truck. Production and application by RMZ Installations.
10x10 pop-up tent with LEGO® Play Ball branding.
Examples of LEGO Play Ball web & mobile advertising provided to various tour stops to aid in their marketing efforts through owned channels.
A sampling of pages from the LEGO Play Ball Staff Training Manual supplied to Tour Managers and Brand Ambassadors. This manual was provided to Brand Ambassadors as a PDF in advance of a tour stop to provide an overview about the company, its products, and the activation before the hands-on training the day of the event.
Sample pages from the LEGO Play Ball Tour Recap document used to report end-of-tour metrics to the client. Pages were designed to highlight the most important information with maximum impact.